When USA Today was introduced nearly 40 years ago, its short articles, rich charts, and detailed weather forecasts were despised by the solid newspaper industry, but nevertheless, it soon became a novelty for start-ups. Copied many of the features.
But on Wednesday, USA Today announced that it would be the last major national newspaper to catch up with contemporary people and demand that readers pay to read the news online.
so Note Two executives from USA Today’s newspaper chain, Ganett, have shown their pitch to readers published online and in print on Wednesday.
“This is a big change. Our digital news has always been free,” wrote Maribel Perezwasworth, USA Today’s publisher and news director across Gannett, and Nicole Carroll, USA Today’s editor-in-chief. I will. “But USA Today was founded on a bold basis. Your subscription is a quality journalism worth paying for, an investment in journalism that strengthens our community and our country.”
The move to USA Today’s digital subscription model came after Gannett’s remaining 250 daily newspapers had already made that change, when newspapers relied primarily on print advertising for revenue. It marks the decisive end. As readers flock to smartphones, laptops and tablets, and the number of printed readers and the overall value of advertising decline, newspapers are increasingly made up of digital reader billing.
The announcement could prove just the beginning of the transition to USA Today’s subscription company, said Mayur Gupta, chief marketing and strategy officer at Ganett, in an interview with USA Today’s brand. I pointed out the destination. Sports betting And game.. In the future, he said, it also makes sense for Ganett to offer a subscription that bundles USA Today with local newspapers.
Gupta, a former executive of streaming giant Spotify, said:
Gannett’s digital outlets, including its local news website, regularly accept about 90 million unique visitors a month, the company said. According to media measurement firm Comscore, this is comparable to paywall rivals such as The New York Times, The Washington Post, and The Wall Street Journal. USA Today has the highest weekday print circulation in the country. No print version will be issued on weekends.
Paywalls will be extended to the entire USA Today audience. But it doesn’t cover every story. Perez Wadsworth and Carroll said the latest news, especially on the nature of public services, remains free.Money from paywalls already helps to raise money Enhanced research unit Visual journalism, they said.
In an interview, Perezwasworth touted the strengths of the so-called USA Today Network, including local treatises published by Gannett in 46 states, including The Arizona Republic and Detroit Free Press.
“The fact that we have deep roots, expertise and trust in the local market is a great strength for those brands and USA Today, because our national report depends on the local knowledge of that expert. Because they are informed, “she said.
There are three subscriptions for sale, all with a low monthly fee for the first three months and a high monthly fee thereafter. In the digital-only tier, the entry price of $ 4.99 per month will increase to $ 9.99 per month. Ad-free digital-only hierarchy. It will rise from $ 7.99 to $ 12.99. With a courier subscription that includes full digital access, the teaser rate will increase from $ 9.99 to $ 29.25.
Wednesday’s announcement followed the pilots over the past few months when 25% to 50% of USA Today’s digital visitors faced paywalls. Gupta executives learned that subscribers spend at least 20 percent more time than anonymous users, Gupta said.
Perez Wadsworth said he was encouraged by the pilot’s results. “When we focus on something unique and exclusive to us, our readers choose to subscribe,” she said.
Alain Delaqué rière contributed to the research
USA Today Introduces Paywall and Joins Rival News Outlets
Source link USA Today Introduces Paywall and Joins Rival News Outlets