NEW YORK–(BUSINESS WIRE)–Impremedia, the leading Hispanic news and information company, launches Estar Mejor, the only digital publication on Wellness in Spanish, aimed at the Hispanic community living in the United States.
“Our content focuses on three pillars,” Rafael Cores, Impremedia’s VP of Content, said in a statement. “how you can improve your relationship with others -family, friends and all sorts of relationships-, with your surroundings -home, office, and natural environment-, and with yourself – your mind, body, and soul-. We approach these topics in a down-to-earth and practical way that can be relatable to an audience that looks for practical and reliable advice for their everyday life”.
Estar Mejor is led by Impremedia’s New York City-based Lifestyle Managing Editor María José Lavandera. “We work to bring the most current, efficient, and solid information in the wellness space, so our readers have the best possible information to live the best life that they can, in harmony with themselves and their surrounding world, and in good physical and emotional shape”, said Lavandera.
“Reports show that Hispanics are increasingly concerned about their physical and emotional well-being. Despite that fact, there’s no digital publication catering to the needs of the Latino community: Estar Mejor will help to fill that gap” stated Iván Adaime, CEO of Impremedia.
“Estar Mejor is just another step in our mission of continuing to provide quality content targeted to the interests of different audiences in the United States,” concluded Adaime.
ImpreMedia is the leading news and lifestyle company serving the Spanish-speaking Latino community in the United States.
It has a digital and print portfolio of trusted, influential brands that reach a highly engaged, multi-generational Hispanic audience. La Opinión, founded in 1926 in Los Angeles is the nation’s #1 Spanish-language daily newspaper, while El Diario, founded in 1913 in New York is the oldest Spanish-speaking daily in the United States. It also publishes La Raza in Chicago, La Opinión de la Bahía in San Francisco.
The Impremedia family of digital media outlets includes Lifestyle brands Solo Dinero (Personal finances), Siempre Auto (Automobiles), Comedera (Recipes), Bien Bonita (Beauty), No Muy Caro (Discounts and Promotions) and La Vibra (Entertainment), and attracts more than 35 million monthly users worldwide. These brands have around 2 million followers on Social Media.
Those publications rank among the most widely read and reputable and prestigious Spanish-language media in the United States, backed by a history of more than 100 years informing and supporting the Hispanic community in that country. In addition to having been recognized multiple times by the National Association of Hispanic Publications for their journalistic work, most recently the company has received grants from the Facebook Journalism Project, the Google News Initiative, and the McCormick Foundation.